As the deadline was coming soon, and having almost done everything in the digital aspect of the project, it was time to get my paper printed. This was a bit of a disappointment, really. But the most important thing is that I’ve learned from it.

An acquaintance of mine doing second year in this establishment recommended me a print studio not too far from the university. Upon checking their website I’ve decided that they seem professional and reliable enough to go to.

One of the problems occurs when they’ve told me I’ll only be able to print double sided paper on an A3. This meant I won’t be able to fold it but rather, tape it together. I’ve chosen this option as it was cheaper too. Having already discussed and arranged everything with the printer, I went there a day before the deadline and saw that the paper they’ve used was not really the newspaper type of paper I was hoping for.

So with that said, me already limited as far as options go. I’ve just accepted it as an experience and hopefully will do my print earlier in advance next time.


Layout planning time

In this stage, I will be considering the layout of my newspaper while keeping in mind the rules and grid that is common in that type of format. I’ll first start off with quick scamps from my sketchbook. Nothing ground-breaking at this stage but surely a great start to be influenced and further improve on the ideas.


Those were my first layout plans, I made them at the beginning of the project when I didn’t look at a newspaper for reference. I can see a lot of mistakes with it now such as columns not being structured right or images taking over half the page. Definitely, more magazine looking rather than a newspaper.


After analyzing a commercial newspaper I’ve gotten more familiar with the use of the grid. But I still feel that the images are a bit too big in this layout too. My goal is to make my newspaper as simple as I could while maintaining the newspaper principles.



I think this is a little too simple, I need to find a balance between a perfectly structured layout making use of its grids and space. I’ve decided to add a Q&A article to make it more interesting, I’ll be having a real interview with someone who had worked in the newspaper industry.


This is was a layout where I found that big bold headlines work quite well. Although this flat plan seems too packed in, its structure goes in the right direction as it’s images are placed accordingly to the articles and the headlines guide the audience. An improvement but not a final choice.



I like this one, the bold text, and the articles. The images aren’t taking up the page as much. Decided to stick with the Q&A article also. Some images wrap around the text. I’d like to explore more of this layout.


For the sake of experimenting, I’ve decided to also play around with the grid a bit more to see if a more creative way of placing the articles and images can improve the overall design of the newspaper.

Headline Planning

In order to grab the audience’s attention, I’ll need to make the headline eye-catching and clever. Something simple and not too long.

  1. Back to the drawing board – This title leans on the fact that we’re talking about failure but mentions it in a more clever way by quoting a designer’s saying.
  2. The best bad designs – Not so sure about this one, it’s meant to interest you, and to get you to wonder what possibly could those best bad designs be.
  3. Top 4 design failures – A typical newspaper/blog article, nothing special about it but it’s been proven to work in advertising as a popular click bait website “Buzzfeed” use it.
  4. Big Brand Failures – Simple and summarizes the content, it’s about design failures that big brands had come up with.
  5. How did they fail? – This title implements that the products failed, but the reader needs to read in order to see what exactly did fail and how.

I’ve chosen the first one because of its a clever way of portraying failure almost like a slogan of some sort. I like the fact that I don’t need to put the word “bad” or “failure” to get my point across.

Newspaper name

I’ll be brainstorming newspaper name ideas in this part.

  • Echo Valley Voice – Something that relates to silicon valley because of the tech info on the newspaper
  • Tech Sun – Easy name for a logo, catchy too
  • Design Today – Not really keen on this one, a bit cliche in some aspects, really.
  • Tech Times Weekly – Could work, a logo would be easy to make for this one too.
  • Design Defenders – Because of the nature of the articles ( review, criticising ) It feels like this name might suit the newspaper, however, the newspaper does not cover all aspects of design. Therefor to name it so broadly wouldn’t really be suitable.

Newspaper A4 Flat plans

I want to go for something simple and clean, and what’s a better way to do that than making the newspaper in two tones only. I got inspired by this particular style when I was collecting newspapers for my Pinterest board.


Now that I have a better idea of what I want my newspaper to look like I’ll be drawing out an A4 size flat plan while considering the choices I’ve made in the little plans. I’ll be drawing it on a tracing paper.



( Update: I presented this on Tuesday to Dominic and Josh, They both seem to agree that they like lowercase caps as a headline, I also think that it’ll be better to put a product per page so it doesn’t look too crowded.)

I went for two typefaces as I’ve heard it’s better to use less unless you

Colour variation

                           evernote-camera-roll-20161129-063328-1 evernote-camera-roll-20161129-063328

The green is nice and gives the sort of friendly and trustful vibe, it doesn’t look appropriate for its niche, though.

I like the orange more as it gives it a vintage look since I’m talking about some retro products in my article, orange in general grabs people’s attention.

Digital Version



I’ve tried implementing more of the principles from the studio work such as the negative space and grids. I’m glad we’ve covered this as it helped me in terms of organizing my work.

Although I was well on the way to finalizing it in this format I decided to touch up on it a bit more and experiment. I didn’t really like the wide sans-serif font as it didn’t resemble a magazine to me at all. One of the reasons for this decision was seeing it in an actual size, it’s a completely different perspective once I’ve printed it into an A3 size rather than looking at it on my monitor.

One of the reasons for this decision was seeing it in an actual size, it’s a completely different perspective once I’ve printed it into an A3 size rather than looking at it on my monitor.

Fully aware that it might slow me down, I went on to design an updated version of it. Went back to my case studies and really asked myself what makes a newspaper what it is. I’ve started to experiment more, the more I thought about my placement, the more different I started to do it in order to see what fits it best.



Added a more condensed typeface because the newspaper I’ve seen mostly have that particular style. Also, readjusting the images seemed to have made it more legible and less confusing in my opinion.

This is the page I presented on Thursday. A lot of people gave their feedback and most of them were saying that this page, in particular, has a lot of white space, so my main concern was to eliminate this feeling while still keeping the simple look of my newspaper.

Final Design

After some consideration and talk with peers and tutors, I’ve managed to get great feedback which allowed me to make effective adjustments that seemed to have made the design better.




I’ve decided that my content will be a series of short articles about different products. The imagery I will source is going to be from the internet mainly because of the rare chance of seeing my subject in the real world.

My audience is designed enthusiasts, students, and techies. ( of course not limited to that but it’s the main target )

I’ve engaged in a discussion related to my project in order to understand more about how newspapers are designed. Got some great explanation from a variety of designers.

There are actual people designing your newspaper! Most daily newspapers in the United States have staffs of news designers, layout and/or copy editors and section editors who design and edit every page of the newspaper. Sometimes, these jobs are all done by the same person. Sometimes they are designed at different location (or city!) than the rest of the newsroom. But there are people creating the paper every day who don’t fit the typical definition of journalist. They don’t get bylines in the paper, but they do a lot of the heavy lifting to make sure every page of the paper is well-designed and thoughtfully presented with the day’s news. News designers do use software to create these layouts, and some software helps automate the process, especially for inside pages. But for the most part, these layouts are created custom to the page’s available space by a human and stories are trimmed to fit by a human.


A designer has to have an idea of how large the story layout must be in order to fit it in a column. Most features inside sections are created in advance.

Regarding large sections of white space: If a story were to come up short and create some empty space on the page, another story would be placed under it. If the space is too small to fit even a short story with all of its furniture, most designers will reluctantly put a “house ad” under it. A house ad is a predesigned block that looks like advertising but is a promo for something related to the newspaper itself. Designers try to avoid them, but that’s how they would avoid the awkward white space you were asking about.

Matt Quintanilla, designer


I will also try to have an interview with a person who has worked in the newspaper industry and include it in the newspaper as a little Q&A addition.


Update: The interview went quite well. My cousin was cool enough to help me with it as she has been working in the newspaper for a while.

At first, I’ve decided to solely do this as a case study but then I thought it would also be a good addition to my newspaper.


I’ve noticed that when I first printed the images for my first feedback on tuesday that they came out pretty pixelated, I should try to make it at a higher resolution.


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Newspaper vs Magazine – How are they different?

In order to stay relevant to the brief, I would need to keep the newspaper layout consistent in all pages rather than making a magazine format page. So to do that I thought it’ll be very helpful to compare both formats and see the difference between them.


One thing I’ve noticed about the newspaper is that they use fewer colours than the magazine. The columns appear to be more and there are fewer images.  Typefaces are usually serif or generic san serif fonts, nothing trendy.









More likely to be in san serif typeface, titles can tend to be in a decorative font. Some columns are highlighted with a different background colour, there’s also a more modern way of structuring articles by including shapes. Shorter articles and more images are also quite often seen in a magazine.






Also looked a few articles and videos regarding this subject:



Final idea for the Subject

After our group work, I was introduced to a lot of new ideas that sparked the thought of, even more, the decision wasn’t easy as it is something we had to write and research for a considerable amount of time. But, seeing the opportunity of exploring something interesting and out of my comfort zone made me delve into a subject not prior to my knowledge.

Here are a few choices I was trying to pick between:

  • UX/UI Design – I’m trying to get into this type of field as it’s something I love to do and enjoy researching and learning about, an essential part of any type of device. But it’s quite the broad subject, people not knowledgeable of the topic could have a hard time staying interested throughout a whole newspaper dedicated to that niche.


  • Renaissance Sculptures – The human anatomy sculptures, to be more precise. I think they are quite the interesting topic for the art enthusiast. They have been made centuries ago and they still portray power in every country’s government house. An interesting topic indeed, but if I were to dedicate a whole newspaper to this subject I don’t think I could entertain the audience as much as I would like to.


  • Art movement – Pop art, Cubism and other art movements that we had been thought is also a great subject, but I think it’s too saturated as most students would probably choose this.


  • Design Failure – After the Ulm gallery, I started to think more and more about design in general, something I don’t have as much subject knowledge for. At first, my thought was writing about the top video game product designs which failed in sales and in a critique point of view, but then I thought about making the subject more diverse as it would entice more audience for the article.

Therefore, my final choice was to write about Design Failures, low selling consumer products that were pulled from the market.

Primary Research

I went to the UAL library to pick up some books relevant to my theme.

Another great book which I found to be helpful in getting the further knowledge to my subject. I wasn’t sure whether I want to talk about consumer products in general or logos too, but this book gave me ideas on looking up companies and their products due to recorded failure with sales. Although I’m not writing about logos it was still one of the best sources for my articles.

This book helped me choose the idea of writing about failures in design. It also gave me more ideas  of which designs to write about. I might also use parts of paragraphs in it and put it in my newspaper.

Although it’s helpful most of it is just motivational material, I would really appreciate if the author focused more on giving examples of failed design.

It also includes embarrassing moments designers encountered throughout their career.

( This is the book that I’ve chosen to write about for my advertorial )

Newspaper Analysis

Now that I’ve figured out a subject and made myself familiar with the content of it was time to start thinking of what a newspaper is and how can I start executing the fundamentals of it. I started by picking up random newspapers on my way home and figuring out how do they work, and why is it that this approach has been chosen.



Secondary Research

Some great typography tips:

A very interesting video about improving not only the layout and design but some more useful tips, and since it was about a newspaper I couldn’t resist to include it as part of my research

I’ve made a Pinterest board about newspaper to get a general idea of how newspaper layout works and the different approaches to it.


Group work & thinking about a subject

For this project, we are required to produce a newspaper of minimum 4 pages. The subject must be related to design, could be about a movement or a designer. Topics such as graffiti, street art and music should be avoided.

I plan on keeping a record of my research history although I have not decided whether I should be submitting the brief via blog or sketchbook.

During this day we had a group discussion in order to start thinking in the right way and also help each other with figuring out a subject and important principles when writing a newspaper.

The first task:

Asking ourselves the simple 6 questions.

What?, Why?, When?, How?, Where?, Who?

As we were writing down all the possible questions to figure out which is the most important one everyone agreed to pick “Who are the audience?”

The reason why I think this is important is because the structure of the article depends on the knowledge of the readers. You make the content for them, hence why it is important to know who they are and what do they want.

The subject and content presentation all depend on how aware your audience is to the subject. Do they need an explanation of the designer or movement written in the newspaper? If so you must briefly explain it to them before continuing the article.


After figuring out the most important principle of the newspaper, there was the following discussion and sharing ideas on subjects. Even though we might not use the subject written down, just thinking about it is a small step in figuring out what to write about. Having to see the others’ ideas written down does inspire me and helps me think of subjects that did not occur to me in the beginning.